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7e77 Privacy Policy — How We Handle and Protect Your Data

This Privacy Policy tells you exactly what personal data 7e77 collects when you use the platform, how that data is used, who it may be shared with and what rights you have over your own information. It applies to all accounts and all platform activity.

Last updated: January 2026
Encrypted Storage
No Third-Party Sales
Your Rights, Always
Clear Communication
Privacy at a Glance

Six Core Privacy Commitments From 7e77

These cards summarise the most important points. The full policy sections below contain the complete details.

We Only Collect What We Need

7e77 collects personal data only to the extent required to operate your account, process transactions and comply with verification requirements. We do not collect data speculatively or build profiles beyond what is needed to run the platform properly for you.

Your Data Is Never Sold

7e77 does not sell, rent or trade your personal data to third-party marketers. Data is shared only with service providers who support platform operations — such as identity verification partners and payment processors — under strict contractual terms.

Security That Is Actually Implemented

Account data and transaction records are stored with encryption. Access to personal data within the 7e77 team is restricted to those who need it to do their job. Routine security reviews are carried out to identify and address potential vulnerabilities before they become problems.

Payment Data Handled by Providers

When you deposit via JazzCash, Easypaisa, Raast or any other payment channel, your full payment credentials are processed by the payment provider — not stored on 7e77 servers. 7e77 records only the transaction reference, amount in PKR and status required for your account history.

You Control Your Own Data

You have the right to access the personal data 7e77 holds about you, request corrections to inaccurate information and request deletion of your account data in circumstances where it is no longer required for legal or operational purposes. These requests are handled by the support team.

Marketing Preferences You Choose

Promotional communications from 7e77 are sent only to players who have opted in. You can update your marketing preferences through your account settings at any time. O pting out of marketing emails does not affect transactional messages such as deposit confirmations or withdrawal notifications, which are sent as part of normal account operation.

Contents

01 Who We Are

7e77 is an online gaming and sports betting platform accessible at 7e77.plus. The platform offers Sports Betting — including Cricket, PSL, T20 internationals, Football and Esports — alongside Live Casino, Fish Games, Bingo and a range of promotional offers. All transactions on the platform are conducted in Pakistani Rupees (PKR).

For the purposes of this Privacy Policy, "7e77", "we", "us" and "our" refer to the platform operator. "You" and "your" refer to the registered account holder or any visitor using the platform. This policy applies to all data collected through the 7e77 website and any related platform features.

Scope: This Privacy Policy covers all personal data collected through your use of 7e77. It should be read alongside the Terms and Conditions and the Responsible Gaming policy, both of which form part of your agreement with the platform.

02 Data We Collect

7e77 collects personal data in three main ways: information you provide directly when you register or use the platform, information generated automatically by your device and browser, and information received from third-party service providers such as payment processors and identity verification partners.

Category Examples Source
Identity Data Full name, date of birth, government ID details You provide
Contact Data Email address, mobile number You provide
Financial Data Transaction reference, deposit/withdrawal amounts in PKR, payment channel used (e.g. JazzCash, Easypaisa) Payment provider
Verification Data CNIC copy, proof of address document You provide
Technical Data IP address, browser type, device ID, operating system Automatic
Usage Data Pages visited, games played, bets placed, session duration Automatic
Communications Data Support chat logs, email correspondence You provide

We do not collect sensitive data categories such as health information, religious beliefs or political views. We do not store full payment card numbers or JazzCash/Easypaisa PINs — those are handled entirely by the respective payment providers.

03 How We Use Your Data

Personal data collected by 7e77 is used for the following purposes:

  • Account creation and management: Setting up your account, verifying your identity and maintaining your account in good standing.
  • Processing transactions: Receiving deposits in PKR, processing withdrawal requests back to your payment method, and maintaining your transaction history.
  • Identity verification and fraud prevention: Running KYC (Know Your Customer) checks, detecting suspicious activity and preventing account misuse.
  • Platform personalisation: Showing you relevant promotions, game recommendations and odds based on your activity, where you have not opted out of this feature.
  • Customer support: Responding to your queries, resolving disputes and managing complaints.
  • Responsible gaming monitoring: Tracking usage patterns that may indicate problem gaming behaviour and applying limits or interventions where appropriate — see our Responsible Gaming page for full details.
  • Security monitoring: Detecting unauthorised access attempts, unusual login locations and suspicious betting patterns.
  • Marketing communications: Sending promotional updates, bonus notifications and platform news — only to players who have opted in.
  • Legal and compliance obligations: Retaining records as required by applicable anti-money-laundering and financial crime prevention standards.
No Profiling for Third Parties: 7e77 does not build data profiles for the purpose of selling to or sharing with third-party advertisers. Any profiling carried out is strictly internal and used only to improve your experience on the platform or to identify responsible gaming concerns.

04 Legal Basis for Processing

7e77 processes your personal data under the following legal bases, depending on the activity involved:

  • Contractual necessity: Processing required to operate your account, handle transactions and provide the services you have signed up for. Without this processing, we cannot operate your account.
  • Legitimate interests: Security monitoring, fraud detection, internal analytics and platform improvement. We balance these interests against your privacy rights and do not use this basis to override your fundamental data rights.
  • Consent: Marketing communications and optional personalisation features. You can withdraw consent at any time through your account settings.
  • Legal obligation: Identity verification, transaction record-keeping and any other processing required to comply with applicable financial crime prevention and anti-money-laundering obligations.

05 Data Sharing

7e77 does not sell your personal data to third parties. Data may be shared in the following limited circumstances only:

  • Payment processors: JazzCash, Easypaisa, Raast, bank partners and card processors receive only the transaction data required to complete your deposit or withdrawal. They operate under their own privacy policies and security standards.
  • Identity verification providers: Third-party KYC partners receive copies of identification documents and verification data to complete the account verification process. These partners are contractually bound to use this data only for verification purposes.
  • Platform infrastructure providers: Hosting, analytics and security services that support platform operations. These providers process data on our behalf under data processing agreements and have no independent right to use your data.
  • Legal and regulatory requirements: Where we are required by law or a valid legal process to disclose data, we will do so. We will notify you where we are legally permitted to do so before complying with such a request.
No Marketing Data Sales: Your email address, mobile number and any other contact data will never be shared with or sold to external marketing companies, regardless of whether you have opted into 7e77 marketing communications.

All third-party providers who receive personal data from 7e77 are required to maintain appropriate security standards and to process data only for the specific purposes for which it was shared. 7e77 does not transfer personal data outside of the service providers necessary to operate the platform.

06 Cookies and Tracking

7e77 uses cookies and similar tracking technologies to keep the platform working correctly, to understand how players use the site and to support security features. Cookies are small text files stored on your device when you visit the platform.

The types of cookies used on 7e77 are:

  • Essential cookies: Required for the platform to function. These include session cookies that keep you logged in and security tokens that protect your account. These cannot be disabled without breaking the platform.
  • Analytics cookies: Used to understand which pages and features are most used, how long sessions last and where players encounter issues. This data is aggregated and not linked to individual identities.
  • Preference cookies: Store your in-platform preferences such as language or display settings across sessions.
  • Security cookies: Used to detect and prevent fraudulent logins, unusual device activity and automated access attempts.

You can control non-essential cookies through your browser settings. Disabling essential cookies will affect your ability to use the platform. 7e77 does not use third-party advertising cookies or allow external ad networks to place trackers on the platform.

07 Data Retention

7e77 retains personal data for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and compliance obligations. The general retention periods applied are:

  • Account data (active accounts): Retained for the full duration your account is active plus a standard period after closure to meet compliance obligations.
  • Transaction records: Financial transaction records including deposit and withdrawal history in PKR are retained for a minimum of five years from the date of the transaction to meet anti-money-laundering record-keeping requirements.
  • Identity verification documents: Retained for the period required by applicable KYC and financial crime prevention standards, typically five years from the date of last account activity.
  • Support correspondence: Chat logs and email threads are retained for up to three years from the date of the interaction to allow us to address recurring issues and resolve disputes.
  • Marketing data: If you withdraw consent to marketing, your contact data is removed from marketing lists promptly. A suppression record may be kept to ensure we do not contact you again.

When retention periods expire and there is no legal obligation to continue holding the data, personal data is securely deleted or anonymised so that it can no longer be linked to you as an individual.

08 Security Measures

Protecting your personal data and account information is a core responsibility that 7e77 takes seriously. The following security measures are in place:

  • Encryption: Personal data stored in 7e77 systems is encrypted at rest. Data transmitted between your device and the platform uses TLS encryption to prevent interception.
  • Access controls: Access to personal data within the 7e77 team is granted on a need-to-know basis only. Staff with access to sensitive data are subject to confidentiality obligations.
  • Login security: Accounts are protected by password authentication. Two-factor authentication is available and strongly recommended. Suspicious login attempts trigger automated alerts.
  • Security monitoring: Platform systems are monitored for unusual activity, unauthorised access attempts and potential data breaches on an ongoing basis.
  • Incident response: In the event of a data breach that poses a risk to your rights, 7e77 will notify affected players as promptly as possible with details of what happened and what steps are being taken.
Your Role in Security: The security measures above work best when paired with good habits on your end. Use a strong, unique password for your 7e77 account, enable two-factor authentication and never share your login credentials with anyone — including anyone who claims to be 7e77 staff.

09 Your Data Rights

You have the following rights in relation to the personal data 7e77 holds about you. To exercise any of these rights, contact the support team with your registered account details and a clear description of the request.

Right of Access

Request a copy of the personal data 7e77 holds about you. We will provide this within a reasonable timeframe upon verifying your identity.

Right to Rectification

If any personal data held about you is inaccurate or out of date, you can request a correction. Basic account details can be updated directly in your account settings.

Right to Erasure

In certain circumstances, you can request deletion of your personal data. This right is subject to legal retention obligations — financial records required by compliance standards cannot be deleted before their mandatory retention period ends.

Right to Object

You can object to processing carried out on the basis of legitimate interests. This includes opting out of internal analytics or profiling features.

Right to Restriction

You can request that processing of your data be restricted in certain circumstances — for example, while a rectification request is being reviewed.

Right to Portability

Where processing is based on your consent or a contract, you can request a structured, machine-readable copy of your data to take to another service.

How to Submit a Request: Contact the 7e77 support team through live chat or by email at [email protected]. Include your registered username and a clear description of the right you wish to exercise. Identity verification will be required before any data is released or modified.

10 Children and Age Restrictions

7e77 is strictly an adult platform. No person under the age of 18 is permitted to register an account, make a deposit or participate in any game or betting activity on the platform. 7e77 does not knowingly collect personal data from anyone under 18 years of age.

If it comes to our attention that an account has been registered by or on behalf of a person under 18, the account will be immediately closed, any deposits returned and all associated data deleted except where retention is required to record the closure and prevent re-registration. Age verification checks are part of the standard account process precisely for this reason.

If you are a parent or guardian and believe a minor has created an account on 7e77, please contact support immediately so the account can be reviewed and closed.

11 Changes to This Privacy Policy

7e77 may update this Privacy Policy from time to time to reflect changes in platform operations, applicable legal obligations or best practice standards. When material changes are made, the updated policy will be posted on this page with a revised "Last updated" date.

For significant changes that affect how your data is used, 7e77 may also notify registered players by email or through an in-platform message. However, it remains your responsibility to check this page periodically to stay informed. Continuing to use the platform after an updated policy has been posted constitutes your acceptance of the changes.

12 Contact and Privacy Queries

If you have questions about this Privacy Policy, want to exercise your data rights or have a concern about how your personal data has been handled, the 7e77 support team is available to assist. All privacy-related requests are logged and treated as priority correspondence.

Privacy Contact: [email protected]  |  Include your registered username and describe your query clearly so it can be directed to the right team member. For data access or deletion requests, identity verification will be required before any action is taken.

If you are not satisfied with the response to a privacy complaint, you have the right to escalate the matter through the platform's formal complaints process as described in the Terms and Conditions.

Start Playing

Your Data Is Safe — Now Enjoy the Platform

Now that you know exactly how 7e77 handles your privacy, go ahead and create your account. Deposit in PKR via JazzCash or Easypaisa, place your Cricket bets, explore Live Casino and Fish Games — all on a platform that takes your data seriously.

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